Don't Get Canceled: Managing Your Reputation in a Post-Truth World

This session is for entrepreneurs, executives, and marketers who have seen fake news, conspiracy theories, and cancellations rock businesses large and small, and want to feel more secure navigating this challenging social media and public relations landscape.

Scott Baradell (3)

What will you learn?

In the age of cancel culture, no brand is immune from scrutiny. That’s why you need to take an ethical, proactive approach to manage your reputation online and off. Don’t fall for the shady quick-fix solutions offered by many online reputation management (ORM) firms. Instead, build a brand reputation that will endure for the long haul through unexpected crises, fake news, bad reviews, and even organized cancellation attempts.

Watch webinar to discover:

  1. A series of steps for developing a proactive reputation management program to anticipate change, crises, and cancellations.
  2. A strategy for identifying existing reputation issues, responding to unhappy customers, and making changes in the business to address these problems.
  3. A system for generating customer reviews, influencer endorsements, and news media coverage to show you have overcome your reputation issues.

Meet the speaker

Scott Baradell is the founder and CEO of Idea Grove, author of the upcoming book Trust Signals: The New PR and has an Accreditation in Public Relations (APR) from the Public Relations Society of America (PRSA).

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