404 AGENCY PROJECT PARTNER

Elements of AI

“Without Mediatoolkit we would have a much harder and much longer process of monitoring what is published in the media and what is published on social networks.”

Luka Bojić, PR Consultant at 404

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LOCATION
Zagreb, Croatia

COMPANY TYPE
Communications agency

PROJECT
Elements of AI

Elements of AI project is a global educational course about the basics of artificial intelligence. This free course was launched in Finland with the goal of democratization and spreading knowledge about artificial intelligence. In Croatia, the interest was widespread - over 10 000 people enrolled in the course in the first week.

Challenge

As a communication partner for this project, 404 had to handle press releases and monitor the media coverage, as well as create and implement a social media influencer campaign. When it comes to monitoring the media and social networks coverage, it was extremely important to them that they get notified in real-time about all the newly published articles and posts.

Solution

With the help of Mediatoolkit's Customer Success team, they've set up monitoring to track which media outlets published articles about the projects and which didn’t, while also monitoring mentions on social media. Mediatoolkit removed a lot of manual work that they would otherwise have to do and made the whole experience more efficient.

Impact


With Mediatoolkit, they could cover all the key media outlets and social networks in real-time and achieve great visibility. To Luka, having real-time notifications is USP number one because the industry is fast-paced. Also, he found the possibility of having a mobile app quite convenient and user-friendly.


“I haven’t seen such great user experience with other tools in a sense that I can set up the app to send me push notifications every time a new mention comes up.”

Luka Bojić, PR Consultant at 404

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