For this case study, we talked to Benjamin Wittig, Junior Project Manager at blueReport. He’s a part of the Insights Team and works on long-term media analysis for clients.
Their app and the system they’ve developed work well with regular websites and traditional media, but it’s incompatible with social media platforms. They’ve implemented some integrations, but with the API changes, they’ve realized it would be better to find another tool to help them provide the most holistic media monitoring system.
They’ve started researching media monitoring tools and tested a couple of them. Ultimately, they’ve decided that Mediatoolkit is the best fit. While exploring the tools, they had a couple of requirements that were important to them. Firstly, they wanted to track certain terms but also topics. Another important thing was that they could access all the data and export it to Excel. With Mediatoolkit’s rich export option, they could see all the data and its variables. Also, they needed a tool compatible with their use cases - daily press reviews on the one hand and long-term media analysis on the other. For example, if there was a spike in mentions on a specific month, they can look closely at the graph and analyze it in depth.
Benjamin says that about ten people in his company use Mediatoolkit regularly, while about five people use Mediatoolkit intensely. Aside from primarily using the Export feature, they create custom reports in which they can analyze the engagement, interactions, mentions of certain topics, etc.
When asked about their overall experience with Mediatoolkit, Benjamin singled out Customer Support.
Also, he said that he notices the constant upgrades in the tool, which he appreciates.