A conversation with:
Mato Franković, mayor of City of Dubrovnik
Since the City of Dubrovnik is a local self-government unit, its goals are specific. They are primarily aimed at creating the desired quality of life and work in their administrative area, improving public services provided by the City and realising capital investments in communal and social infrastructure. Some of the ideas that the City of Dubrovnik promotes and whose realisation is strategically oriented are the sustainable development of destinations and solutions that fall under the Smart City concept of resource management to achieve the highest quality of life for their citizens.
Due to the tools and processes The City of Dubrovnik uses, Mediatoolkit is an excellent fit because they can get public opinion on their activities in real-time. That allows them to make better decisions in crisis situations and react promptly when a situation requires an urgent response.
They say that Mediatoolkit is a precious tool in their daily work. The tool is used as a source of new information, media announcements, posts on social networks, and most importantly, as an indicator of the public mood on specific topics because thanks to Mediatoolkit, they can accurately understand public opinion. Also, thanks to Mediatoolkit, they can realistically assess the reach of their public messaging to correct possible omissions in the future and communicate better.
They certainly hold that the use of Mediatoolkit has greatly facilitated daily work for all the above reasons. They no longer have to "Google" publications because all the necessary information is presented to them in one place at the time of their creation, which is crucial in their work. Reporting and analysis capabilities are also helpful benefits that this tool offers.