For this case study, we talked to FORUM ASIA’s Communications & Media Team. Their work consists of publicizing the work of their members on the regional level in Asia, South Asia, and the UN in Geneva. Forum Asia’s Communications program was established in 2015, while the Media program came in 2017. Their goal is to become thought leaders regarding human rights in the Asian region.
In the beginning, Communications & Media Team focused more on information sharing and publication. Now, they have a strong media component because they do more press releases, media relations, analysis, and outreach.
Forum Asia is currently in the process of rebranding, and they want to approach the public with a more modern and fresh outlook. Since they’re active on multiple social media platforms, they’re relying on native statistics and Mediatoolkit’s data when it comes to metrics.
Before Mediatoolkit, they manually tracked their media mentions and social media performance, which was time-consuming and ineffective. That’s when they realized they needed an alternative. Now, their whole team uses the tool.
Also, they use Mediatoolkit to track their press releases and other peer organizations. Because of the data they get from the tool, they can prove their efforts' effectiveness and subsequent metrics improvements.
Forum Asia’s Communication & Media team also pointed out that Mediatoolkit proved to be valuable in monitoring multiple crises happening simultaneously.
The team noted that in the last two years they’ve been using the tool, they noticed the tool growing and improving.
When asked whether they would recommend Mediatoolkit to other organizations, they said that they’d already done that. Also, they’ve pointed out that everyone who’s on the fence about purchasing Mediatoolkit should try the trial version and the demo: