FORUM-ASIA

“What Mediatoolkit is really helpful in doing is tracking our owned and shared media. We are piloting paid media now and looking forward to seeing the result. When it comes to analytics, it’s really helpful to be able to have the reports. It calculates things very quickly, and it's very easy for us to see where the spike in mentions was and to be able to create reports to inform our intervention and communication strategies.”

Communications & Media Team

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LOCATION
Thailand

COMPANY TYPE
NGO

FORUM-ASIA is a membership-based human rights organisation founded 30 years ago. Currently, they’re based in Bangkok, but they also have offices in Jakarta, Indonesia, Kathmandu, Nepal and Geneva. They work with 85 different member organisations on various human rights issues in Asia.



Challenge

In the early years of the communications program, they focused more on information sharing and publication. Now, they have a strong media component because they are responsible to ensure the effectiveness and impact of their work including press releases, media relations and outreach campaigns.

“That’s why we’re using the tool to monitor our performance across different media. Because now our traditional and social media have become a core element of our work. “

Solution

Before Mediatoolkit, they tracked their media mentions and social media performance manually, which was very time-consuming and ineffective. That’s when they’ve realised they need an alternative. Now, their whole team uses the tool. 

 

Impact

 

The team noted that in the last two years they’ve been using the tool, they noticed the tool growing and improving, and they found the real-time support really useful to optimise their search. When asked whether they would recommend Mediatoolkit to other organisations, they’ve said that they’d already done that.


“It’s really exciting because for the first time in the second half of last year, we had the largest share of voice on social media, and we were able to track this through Mediatoolkit. Otherwise, it would be really tricky.”

Communications & Media Team

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