Globetrack
“I would totally recommend whoever is buying Mediatoolkit to go ahead because they'll be pleased with what they see.”
Linet Chepkopus, Client Service
.png?width=150&height=117&name=case%20study%20LP%20%20404%20luka%20(1).png "case study LP linet")
LOCATION
Kenya
COMPANY TYPE
Media & Communications Company
Globetrack is a media and communications company from Kenya founded in 2010. They provide online and offline media monitoring services for their clients and analytical reporting, which is why they use Mediatoolkit.
Challenge
They’ve been looking for a tool that tracks digital platforms for a long time. The most important thing was that the tool is comprehensive, has extensive coverage, and meets their clients' needs.
“One of the major goals is to understand clients' needs and make sure you're getting them satisfactory results in the daily reports. Also, to create rapport with the clients so they understand they can reach out to us any time they have a question.”
Solution
After three different departments from the company tried the tool and were happy with it, they decided to purchase the subscription. What drew them to Mediatoolkit was the user-friendly aspect and the fact that they can invite unlimited users to the account.
Impact
The results they’re getting from Mediatoolkit are pretty impressive, and they were nicely surprised when they realized that they could extract mentions from Twitter and extract reports for more than 5 queries.
