Croatian Mountain Rescue Service (HGSS)

"If it weren’t for Mediatoolkit, everything would go much, much harder. At that moment, we realised that we have a simple tool that can provide us with great results.”

Jadran Kapović, Head of HGSS’ Information and Analytics Committee

case study LP  404 luka (6)


Voluntary association


Croatian mountain rescue service (HGSS in Croatian) is a national, voluntary, professional, humanitarian and non-partisan association working in the public interest. Established 72 years ago, the association has over 1100 volunteers and over 15 000 actions behind them. Their work consists of rescuing efforts in inaccessible areas and preventative efforts such as providing educational materials and guidelines. Their preventive measures are essential because they significantly reduce the number of rescue efforts.


Jadran says they’ve realised they needed a solution like Mediatoolkit when they started working on their 70 years of HGSS campaign. Also, they’ve realised that digital media is far more vital to them than traditional media, but manually monitoring and analysing what’s being published wasn’t an option for them.


Mediatoolkit proved to be especially beneficial for HGSS in two ways - during the tweet exhibition Trending #HGSS70 and during the 13-hour long rescue mission of a dog who fell into a deep pit. 



Aside from spike alerts, Jadran pointed out that the most significant benefit from the tool was getting measurable data in the reports, which helped them justify their work and results. 

“Firstly, the cost/benefit ratio is fantastic! There are a lot of benefits to it that might not be visible when you first start using it. Also, you can monitor emerging trends. We noticed which news performed better, and we could adjust our communication strategy accordingly. Secondly, your customer and tech support are superb. Absolutely one of the most pleasant customer support ever. There wasn’t a problem we weren’t able to solve.”

Jadran Kapović, Head of HGSS’ Information and Analytics Committee

case study LP  404 luka (6)