“Start using Mediatoolkit and thank me later! :)”

Ivona Mrvoš, Marketing Manager at Include

Ivona Mrvoš
_include logo _ black on white_PNG



Founded by Ivan Mrvoš, Include is a company that researches, develops, produces and distributes IoT urban equipment for smart cities. Their story began in 2014 when their first smart bench was installed in Solin. Since then, they’ve expanded their smart product range to different models of smart benches, waste management, and air quality monitoring systems. Their products got mentioned in big media outlets such as Business Insider and Forbes. Include operates in 59 markets, in over 500 cities, and have a worldwide network of partners. Their main goal is to motivate cities to transform public spaces into modern, connected and self-sustainable environments through innovative products that improve the quality of life of all citizens.


Ivona says that the main challenge was to monitor what’s been written about Include and its products around the world. Also, in times of bigger PR coverage, they spent a lot of time googling to collect the mentions but soon realised that that was a waste of time. 


In 2018, when they were building their marketing, PR and sales enablement structure, they realised they could use a media monitoring tool. They got recommendations to use Mediatoolkit, did some research, and ultimately decided that the tool fits their needs.


Ivona pointed out that Mediatoolkit proved quite helpful in business development. The most significant benefit is that the tool helped them become a lot more informed about everything regarding their industry and products. For example, it’s easier for them to get feedback about their products now. 

“Mediatoolkit helped us discover articles in foreign languages mentioning our company and products, which would be challenging to find through Google. We also find different smart conferences happening worldwide, and then we ask local partners whether they’re interested in going. We’re informed, educated, we’re saving time, and I would say those are the biggest benefits.”

Ivona Mrvoš, Marketing Manager at Include

Ivona Mrvoš