"For us, with Mediatoolkit, we can see the efficacy of each media channel. It is necessary to think through what you need to do, your goals and objectives, and the hypotheses to confirm or negate. Then, you can create a set of activities and valorize your hypothesis through results. You either learn, or you win."

Željka Babić, CMO

željka babić


Software development


Leapbit is a Zagreb-based software development company specializing in iGaming and sports betting. Having been successfully operating since 2018, the company decided to focus even more on its employer branding efforts, and for that reason, they utilized Mediatoolkit.


We all deal with the lack of developers,” Željka said. But, being the experienced PR and marketing professional that she is, upon arriving at Leapbit, she immediately came up with a strategy to tackle this challenge - and it included Mediatoolkit from the get-go.


Željka is well-versed in media monitoring, having started back in the days when it was still based on manual clipping and glueing news articles, and has been a Mediatoolkit user from its very beginning as well. 

“I don’t know how anyone goes about creating big campaigns without a media monitoring tool - you have no idea what is happening on the Internet. It’s not only something I recommend; it’s a must-have.”



Out of the features that have the most significant impact on her work, Željka points out that the reporting is “incredibly efficient, void of unnecessary data, and easily understandable to anyone.”

“Whenever we need some data for decision-making, I export it through Mediatoolkit and add it to a presentation for the entire company. We are very transparent and present results to our employees during our regular monthly meetings, including the metrics in Mediatoolkit.”

Željka Babić, CMO

željka babić