Misc Games

“We looked at some other tools, but they were very complex, so it was overkill for our needs. We were happy when we found Mediatoolkit.”

Gøran Myrland, CEO

Gøran Myrland
MG_B&W

LOCATION
Norway

COMPANY TYPE
Gaming

 

Founded in 2013, Misc Games is a gaming company that creates PC and Console games. Two of their big project were PC simulators Fishing: Barents Sea (2018) and Fishing: North Atlantic (2020). Fishing: North Atlantic was later released for PS4, PS5, Xbox One, and Xbox Series X and S, as well. Currently, they are working on another big project that will be announced later this year.

Challenge

After being a part of a big publisher, they moved on to self-publishing around 2020. That’s when they realized the need to find the tool that would help them find what was written about them and their games, who plays the games and learn more about their key markets and potential new competitors.

Solution

In their search, Misc Games tested a couple of tools but ended up using Mediatoolkit because it fits their needs the most.

Impact

 

Gøran says that they’ve definitely seen an improvement in their metrics, mainly because our support team helped them set the queries a little bit better and cut out irrelevant things. Aside from the improvements in metrics, they’ve noticed that some YouTubers were posting videos with illegal downloadable links to their game. Because of Mediatoolkit, they could find those videos and take them down quickly.


"Every time someone asks me, I always recommend you guys. I can only talk about it from the perspective of games, but it is really helpful to know what is written about you and the reach of those messages."

Gøran Myrland, CEO

Gøran Myrland
DOWNLOAD FULL CASE STUDY (PDF)