A conversation with:
Founder & Director
Alexandra says their main challenge is knowing what people are thinking and analyze mentions to advise their clients on what to do. They needed a tool that would provide them with data to make informed decisions. She tried out a couple of media monitoring tools but found Mediatoolkit to be a great combination of price and value.
Eco and Row use Mediatoolkit to send daily clippings to their clients, monitor in which media they were mentioned and stay informed about the clients and their industries. Also, Alexandra says that Mediatoolkit is an important ally in crisis communication.
One of the most essential things for Alexandra is that they can rely on the tool in their everyday tasks, and it's easy to use. She noted that as a long-term user, she noticed the tool evolved significantly over the years.
Also, she especially appreciates our Customer Support team, for whom she says:
Before Mediatoolkit, they used Google alerts, but Alexandra says they had to manually do a lot of searching.
Initially, they used Mediatoolkit for monitoring, but as the agency grew, they also started using reports. Alexandra says that in the next year, they’ll start using them even more for their clients.
What Alexandra found really impactful is that even though Paraguay is a small market, with Mediatoolkit, she can easily track mentions from both languages used in Paraguay.
When asked what she would advise to people who are considering purchasing a Mediatoolkit subscription, she said: