TBWA

“For now, I would say 10. Great value for money from my perspective. Pretty straightforward what you get, transparent in terms of the numbers of mentions, queries etc. I would recommend it because it is easy to use. The data quality is also good; you can get a lot of sources. The dashboard is also helpful in terms of finding insights."

Resa Prasetyo, Regional data and analytics director for Asia and Oceania

case study LP  404 luka (7)
TBWA-logo-backward-color

LOCATION
Thailand

COMPANY TYPE
Marketing agency

TBWA is an international creative, messaging, and branding marketing agency that is a part of Omnicom Group. They overview the whole business and performance of each market in addition to market research and data governance.



Challenge

They wanted to centralise everything in terms of methodology and how they get data and insights. Because they operate on a regional level, everything had to be looked at from a regional perspective.

Solution

When Resa found Mediatoolkit, he wasn’t really sure that the tool would help them because Mediatoolkit is based in Europe, and they needed to track the Asian market. But now, he admits that he underestimated the tool because Mediatoolkit’s features provided him with what he needed.

Impact


The things that he likes the most about Mediatoolkit are interactive and easy to understand dashboards, coverage, API connection, and an unlimited number of users he can add to the tool.


“We use media monitoring for planning… What we should do. But we can also see our campaign's impact. For example, when we launch a new model and see how people react and gather all information that we need. We always have our ears open for our competitors to make sure we stay on top of trends and what's happening."

Resa Prasetyo, Regional data and analytics director for Asia and Oceania

case study LP  404 luka (7)
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