Ebooks

Industry-specific, long-form content and guides covering the PR & marketing topics.

NEWEST | EBOOK

PR in Politics

This guide will take you through the key steps of PR in politics, reveal how to prevent a political crisis with media monitoring andwhich metrics to track and provide election campaign ideasall of this through the prism of US midterm elections.

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All ebooks & guides

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The Ultimate Sentiment Analysis Guide

This guide will help you understand how to dig deeper into your customers' minds and emotions to evaluate your brand reputation, and explain how to use media monitoring tools to gather valuable information.

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Using media monitoring for competitor analysis

If you want your business to excel and come out on top, there is no ignoring the competition. Knowing what your competitors are up to helps you stay ahead of the game and ensure you're always improving your business strategy.

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How to really get started with social listening

In a world where every second a massive amount of information and content gets shared - how do you filter that data down to what matters to you and your business? The answer is social listening.

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The complete introduction to online media monitoring

And ways to use it to improve your business. Learn all the benefits of online media monitoring and how to successfully track your company and brand.

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Media Analytics For Marketers

This ebook highlights the importance of media monitoring for marketers and helps you improve your marketing strategy with social listening.

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PR Crisis Management: An example-filled guide

All you need to know about managing a crisis, including four ways you can predict a crisis, as well as good and bad examples of handling a PR crisis.

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Pharmaceutical Marketing: A Guide

All about the importance of pharmaceutical marketing and its shift towards the multichannel marketing practice. Learn how to deal with the industry challenges and check out the best marketing strategies & examples!

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A-Z of Entertainment Marketing

A new kind of guide through the marketing of the entertainment industry. With all the experience of reading a magazine and the informative nature of a dictionary, we bring you the hows and whys of the entertainment marketing from A to Z.