How to really get started with social listening

In a world where every second a massive amount of information and content gets shared - how do you filter that data down to what matters to you and your business?

The answer is social listening.

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What are you going to learn?

From theory to practice, this guide is the perfect starting point for all things social listening. You'll go through:
  1. Introduction to social listening
    1.1. What is social listening?

    1.2. Are social listening and social media monitoring the same thing?

  2. Social listening tools: uses & benefits
    2.1. 3 reasons why you should use social listening tools
    2.2. 11 benefits of using social listening tools
  3. Social listening in practice
    3.1. Real-life example: Wendy’s

    3.2. More useful implementation ideas

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