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The essentials of PR measurement: Interpreting Data and Measuring KPIs

Learn all about the most important metrics in PR and surefire ways to effectively leverage PR insights to your advantage!

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What will you learn?

  • How do you measure brand reputation?
  • Can every bit of media coverage be tracked in the online environment?
  • How to determine the potential readership or viewership?
  • What is the public’s attitude towards a certain brand?
  • How to measure the impact of a crisis?
  • How to evaluate the return on investment? (Hint: definitely not by using the AVE metric!)

How will this help you?

With the advancement of technology, we can now precisely track data and, more importantly, understand and interpret the collected information.

And that helps you measure the performance of your most important KPIs, and report on the overall success of each online PR activity.


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