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TikTok Influencer Marketing Strategy: From Scouting to a Successful Marketing Campaign

If you’re thinking about whether to include TikTok in your marketing strategy, this webinar will resolve all your doubts and answer all your questions.

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Webinars archive

Building International PR Campaigns: How to Avoid Getting Lost in Translation

Learn how to conduct a global PR campaign by tailoring it to specific localization needs of each country, market, local media, or target audience mentality.

Getting started with Mediatoolkit: set up the foundation for maximum results

We’re going back to basics! Learn how to get the most out of your Mediatoolkit account starting with setting up queries and interpreting feed results.

Advanced PR measurement: creating custom charts and reports

As a follow-up to our previous webinar on the essentials of PR measurement, we delve deeper and demonstrate how creating custom charts and dashboards can enable you to unlock a goldmine of insights!

The essentials of PR measurement: Interpreting Data and Measuring KPIs

Learn all about the most important metrics in PR and surefire ways to effectively leverage PR insights to your advantage! Measuring brand reputation, tracking media coverage, analyzing crisis impact - and more - answered in this webinar.

How to put your annual communications plan into practice

A follow-up to our previous webinar "How to create an effective annual communications plan". This time, we apply the theoretical knowledge into practice. Follow along as we use Mediatoolkit to set up queries, track and analyze metrics & more!

How to create an effective annual communications plan

An annual communications plan will prepare your business to successfully manage any potential obstacle or crisis. This webinar is filled with examples & comes with a template - check it out!

Don't get canceled: Managing your reputation in a post-truth world

Learn how to develop: a proactive reputation management program, a strategy for identifying existing reputation issues, responding to unhappy customers & more!

How to track and explain data spikes across marketing channels

We teamed up with Whatagraph to walk you through how to track your historical and intra-day traffic spikes across various marketing channels and dive deeper into explaining the source of the buzz.